Pengaruh Keragaman Produk, Lokasi, dan Promosi Terhadap Keputusan Pembelian Di Toko rm22store Kecamatan Sukodono Kabupaten Lumajang

Abstrak

This study aims to determine the effect of product diversity, location, and promotion on purchasing decisions at the rm22store Store Sukodono District Lumajang Regency. This research is a quantitative research with associative level of explanation. The results of this study indicate that partially product variety and promotion have no significant effect on purchasing decisions, while location has a significant effect on purchasing decisions. Simultaneously, product variety, location, and promotion have a significant effect on purchasing decisions at the rm22store Store Sukodono District Lumajang Regency. The limitation of this study is that it only examines product variety, location, and promotion as factors that influence purchasing decisions, while other variables that can influence purchasing decisions are expected to be investigated by further researchers in the next period