Pengaruh Kualiatas Produk, Harga, Lokasi Terhadap Minat Beli Konsumen Daging Sapi (Studi pada Lapak Pak Sotro Pasar Klakah Lumajang)

Abstract

In the city of Lumajang there are quite a lot of beef sellers. One of them is the Pak Sotro Stall in the Klakah Lumajang market. Pak Sotro's stall is one of the large stalls in Pasar Klakah. Pak Sotro also has beef quality that is always fresh and the price of Pak Sotro's beef is more competitive compared to beef stalls in other places. (Study at Pak Sotro Pasar Klakah Lumajang). The examination strategy utilized in this exploration is quantitative. Information was gathered by circulating polls, and in this study the quantity of respondents utilized was 60 respondents. The quantity of populace in this study is endless and the testing method utilized is unplanned examining procedure. theory is finished by utilizing various relapse investigation procedure. After incomplete testing or t-test, the accompanying outcomes are gotten: 1) item quality influences customer purchasing interest in Pak Sotro meat. 2) Cost doesn't essentially affect customer purchasing interest in Pak Sotro meat. On the other hand, location has a significant effect on consumer buying interest in the same product beef consumers' purchase intention Pak Sotro's stall 4) the resulting coefficient of determination (R2) is 0.618 or 61.8% buying interest can be explained by independent variables, namely the condition of product quality, price, and location.