Pengaruh Faktor Psikologis, Faktor Pribadi dan Kepercayaan Terhadap Keputusan Pembelian Produk Fashion Baju Merek NDK Di Instagram (Study Kasus pada Pengguna Instagram Di Kota Lumajang)

Abstract

The purpose of this study was to determine the effect of psychological factors, personal factors and beliefs on purchasing decisions for NDCK brand fashion products on Instagram (Case Study on Instagram users in Lumajang City). The populations in this study were Instagram users in Lumajang Regency. The number of samples was conssted of 80 respondents. The sampling technique used was purposive sampling. The sample in this study was Instagram users in Lumajang Regency who had the criteria for Instagram Users in Lumajang Regency and Purchased NDCK Clothing Fashion products in Lumajang Regency. The Methods in this study uses observation, questionnaires, documentation and literature study. The method is used multiple linear regression analysis. The results in this study indicate that psychological factors, the owner of NDCK fashion products to maintain what is embedded in both NDCK consumer's mind. NDCK must continuously provide attractive offers for its consumers. Personal factors, researchers provide suggestions for the future NDCK fashion products provide products that are appropriate for the age of consumers. Because the results of this study most respondents are students. So the products provided are adjusted to the age of the consumer.