Pengaruh Bauran Pemasaran Terhadap Keputusan Wisatawan Berkunjung Ke Objek Wisata Ranu Klakah Kabupaten Lumajang

Abstract

The purpose of this study was conducted to study the effect of mix marketing on purchasing decisions to Ranu Klakah tourism object, Lumajang Regency, when the needs of tourists were higher in accordance with the needs of the general tourist management. Simultaneous well. Research time is March-May 2020. The type of research used is descriptive study of causal study. This research was conducted with a population of 4,633 with 80 tourist respondents. The sampling technique uses incidental sampling technique. Hypothesis testing is done by multiple linear regression analysis. The results of this partial analysis found that seven independent variables namely promotion, people, processes, and customer service were significant for the decision to visit the tourism object of Ranu Klakah, Lumajang regency, but the product, price and place were not significant for the decision to visit the tourism object Ranu Klakah regency Lumajang and simultaneously significant to the decision to visit the tourism object Ranu Klakah Lumajang regency. This is in increasing the decision to visit the Ranu Klakah attraction for the marketing mix.