Studi Kasus Di Riska Shop Lumajang: Keputusan Pembelian, Kemenarikan Posting Message dan Daya Tanggap

Abstract

The development of social media networking sites also increases the prospect of online shopping at Lumka Riska Shop. The purpose of this study is to determine the effect of the attractiveness of message posting and responsiveness in purchasing decisions. The method used in this research is quantitative method. The data obtained in this study were obtained from consumers at Lumka Riska Shop. In determining the population and sample size of 110 respondents. The data used is internal data. The method of analysis uses multiple linear regression analysis. The results of testing in this study indicate that the attractiveness variable message posting is able to have a significant positive impact on purchasing decisions and responsiveness does not have a significant impact on purchasing decisions.