Peranan Word Of Mouth dan Iklan Media Electronic terhadap Keputusan Berkunjung (Studi Kasus Pada Tempat Wisata B29 Argosari Kecamatan Senduro Lumajang)

Abstract

Many parties. Tourism is a substantial contributor to the economic income of people and countries. Tourism activities have become part of people's lives. By paying attention to the tourism sector will give a posistive impact especially in the community economy. In the distribution pattern of information between companies and consumers of the economic sector can use with the Internet network that is electronic media and Word of mouth. The purpose of this research is to know the influence of electronic media advertisements and Word of mouth to the decision of visiting Tourism object B29 Argosari Lumajang. The method used in this study is quantitative. The data being drafted is the secondary data in the form of tourist visit data in attraction B29 Agrosari. The population in this research is all tourists who have visited the tourism object B29 Argosari. The data analysis techniques used in this study were multiple linear regression analyses, T-statistic tests and statistic F tests. Results showed that the Word of size variable significantly affects the visiting decision. Whereas Electronicmedia ads do not significantly affect the visit decision. Simultaneous Word of mouth and electronic media advertising significantly affect the visiting decision.