Pengaruh Kualitas Layanan, Harga, Dan Lokasi Terhadap Keputusan Pembelian Catering Prasmanan Di Warung Pojok Terminal Wonorejo Lumajang

Abstract

Sales are very important for a company. It aims to achieve sales
targets thar exceed company goals in order to generate profits and
encourage company growth. This company aims to determine the
quality of service, price, and location on purchasing decisions for
buffet catering Warung Pojok Terminal Wonorejo Lumajang. This
study uses quantitative methods andmultiple linierregression
analysis, hypothesis testing partial t test and simultaneous f test and
the coefficient of determination. The study ussed accidental
sampling technique with as many as 60 respondents calculation
of the roscoeformula the of consumer poupulation at Warung
Pojok Terminal Wonorejo Lumajang. The results showed that
the results partially and simultaneously service quality, price,
location significant effecton on purchasing decisions for buffet
catering at Warung Pojok Terminal Wonorejo Lumajang.