Pengaruh Kualitas produk, Harga dan Desain Terhadap Keputusan Pembelian Sepeda Motor New Honda Vario 125 di kabupaten Lumajang

Abstrak

This research examines whether product quality influences purchasing decisions, price influences purchasing decisions, and design influences purchasing decisions for the New Honda Vario 125 motorbike in Lumajang Regency. This research aims to determine the influence of product quality, price and design on purchasing decisions. The research method used in this research is quantitative, data collection was carried out by distributing questionnaires to 80 respondents. The population size in this study is unknown and the sampling technique used in this research is the Accidental Sampling technique. In this research, hypothesis testing was carried out using multiple linear regression analysis. And the results of this research show that: 1) Product quality has no effect on the decision to purchase a New Honda Vario 125 motorbike in Lumajang Regency, 2) Price has an effect on the decision to purchase a New Honda Vario 125 motorbike in Lumajang Regency, 3) Design has no effect on the decision purchase of a New Honda Vario 125 motorbike in Lumajang Regency.