Pengaruh Fasilitas, Biaya Pendidikan, Citra dan Lokasi Terhadap Keputusan Mahasiswa Memilih ITB Widya Gama Lumajang Angkatan 2023 Prodi Manajemen Strata-1

Abstrak

This study aims to test whether the variables of facilities, tuition fees, institutional image and location affect the decision making of strata-1 management study program students (study on itb widya gama lumajang students class of 2023). This type of research uses quantitative research. With the research population being class b students of class 2023 of itb widya gama lumajang institute of technology and business. The research technique was carried out using a questionnaire with a likert acale measurement scale. The sampling technique in this study used porposive sampling method with 58 respondents. Furthermore, the analysis method used is multiple linear regression analusis usisng the spss sattistical test tool. After partial testing or t test, it can be concluded that the facility variable has a negative effect on student decision making, the tuition fee variable has a positive effect on student decision making, the institution image variable has a negatife effect on student decision making and the location variable has a positive effect on student decision making. The coefficient of determination R2 of 0,798 or 79,8% of student decisions can be explained by the variable of facilities, tuition fees, institutional image and location.