Pengaruh Fasilitas, Aksesibilitas dan Citra Destinasi Terhadap Keputusan Berkunjung di Pantai Watu Pecak Kecamatan Pasirian Kabupaten Lumajang

Abstrak

Indonesia offers a lot of tourism potential in various fields, including historical, cultural, religious and ecological tourism. From the western tip of Sabang to the eastern tip of Merauk, Indonesia's natural tourism is the most potential tourism industry in the country. The list of top tourist destinations in Indonesia includes Raja Ampat, Labuhan Bajo, Komodo Island, Kuta Beach, Pandawa, and many more. A tourism product, broadly speaking, is a location that enhances the natural beauty and local economy of an area, while surpassing the attractiveness or exotic appeal of a tourist destination. Many people travel to one of the tourist destinations in East Java, specifically the Lumajang area. Watu Pecak is one of the natural tourist destinations in the Lumajang area which is becoming increasingly popular. The aim of this research is to find
out and assess how much influence destination image, accessibility and facilities have on tourists' decisions to visit Watu Pecak Beach. This research uses quantitative methodology. Participants in this research were beach visitors at Watu Pecak. With a total of 67 tourists taken using a questionnaire with a cross sectional sampling technique, hypothesis testing was carried out using multiple linear regression analysis, and it was
found that facilities and accessibility did not have a significant influence on the decision to visit, while tourists' image of the destination had an impact on the decision. visit Pecak Beach.