Pengaruh Harga, Brand Image, dan Kualitas Produk terhadap Minat Beli di Garasi Vape Store Lumajang

Abstract

Buying interest is the stage of the respondent's tendency to act before the buying decision is actually implemented. Interest in buying is also something that is related to consumers' plans to buy certain products and how many units of product are needed in a certain period. It can be said that consumer buying interest is the stage where consumers shape their choices, then ultimately make a purchase of the goods or services that they like the most. This study aims to determine The Influence of Price, Brand Image and Product Quality on Buying Interest in Garasi Vape Store Lumajang. This study uses quantitative research that is by using surveys and questionnaires against 57 respondents. The technique used is multiple linear regression techniques. The results of this study are that the price has a significant effect on buying interest. Brand Image has a significant effect on Purchase Interest, Product Quality has a significant effect on Buy Interest in Garasi Vape Store Lumajang.