Pengaruh Kualitas Produk, Desain dan Promosi Terhadap Keputusan Pembelian Meubel pada CV. Alifiya Pratama

Abstract

The purpose of this study was to determine whether the variables of product quality, design and promotion influence the decision to buy furniture at CV Alifiya Pratama. This study uses quantitative research methods using validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing with partial t test and the coefficient of determination. The sample in this study used the slovin technique, with a total sample of 60 consumers who bought furniture at CV alifiya pratama. The results of this study indicate that promotion has no effect partially, while product quality and design influence the decision to purchase furniture at CV Alifiya Pratama.