Pengaruh Citra Merek Dan Kualitas Produk Terhadap Loyalitas Pelanggan Oriflame Di Lumajang

Abstract

Customer loyalty owned by Oriflame products in Lumajang. Previous reviews have shown that customer loyalty can be achieved by building brand image, and product quality. This finding then directs this research in providing theoretical and empirical evidence relating to the role of brand image and product quality variables. The data used in this study using interviews through distributing questionnaires to 60 respondents on an ordinal scale, namely 1-5, the data obtained from the Multiple Linear Regression Analysis Test. From these results prove that the variable brand image and product quality have a significant effect on customer loyalty Oriflame Lumajang.