Pengaruh Citra Destinasi Dan Promosi Terhadap Keputusan Berkunjung Wisata Alam Puncak B29 Kabupaten Lumajang

Abstract

For three years the Government of Joko Widodo and Vice President Jusuf Kalla (Jokowi-Jk) were considered successful in developing tourism. Tourism observer General Sudirman University, Purwokerta, Chusmeru, said there were a number of backgrounds that led to advanced tourism in the Jokowi era. Various infrastructure developments towards priority destinations. This study aims to determine the effect of destination image variables and promotion on the decision to visit Puncak B29 Lumajang natural tourism destinations both partially and simultaneously. This study uses primary data obtained from filling out questionnaires for tourists or visitors to Puncak B29 nature tourism. Purposive sampling research method with multiple linear regression analysis techniques. Independent variables in this study are destination and promotion images, dependent variable visiting decisions. The results showed that partially the image of the destination was influential while the promotion did not affect the visiting decision. While simultaneous destination image and promotion have a significant effect on purchasing decisions. This is evidenced by the results of the coefficient of determination (R2) obtained by 45.2%, while the remaining 54.8% is explained by other variables not examined in this study.