Pengaruh Harga, Fasilitas Dan Pelayanan Terhadap Minat Berkunjung di Pemandian Waterpark Kawasan Wonorejo Terpadu Lumajang

Abstract

This study aims to examine and analyze the effect of price, facilities and services partially on the interest in visiting the Waterpark Baths in the Wonorejo Integrated Lumajang Area. This research was conducted because there were differences in the phenomenon of previous research. The Lumajang Integrated Wonorejo Area Waterpark Baths are baths that are managed directly by the Tourism Office which were developed as a source of income and a business to increase regional income. The research method uses a quantitative descriptive using primary data in the form of a questionnaire given to respondents who amount to the research sample. This research is quantitative with the number of respondents 80 taken randomly using purposive sampling method. The independent variables in this study are price with a total of 4 indicators, facilities with a total of 3 indicators and service with a total of 5 indicators while the dependent variable is interest in visiting with an indicator of 3. The results of this study indicate that price does not partially affect the intention to visit the Baths Waterpark in the Wonorejo Integrated Area of Lumajang, but the facilities and services partially have an influence on the interest in visiting the Waterpark in the Integrated Wonorejo Area, Lumajang