Determinan Perilaku Konsumen dan Pengaruhnya terhadap Kepuasan Pembelian Kosmetik Wadah (Studi Kasus Pada Santriwati Pondok Pesantren Darun Najah Lumajang)

Abstract

This study attempts to analyse the influence of cultural factors, a factor of
social and personal factors of the decision on cosmetics purchases well
wadah santriwati pondok pesantren darun najah lumajang simultaneously
and partial. Research in the kind of. quantitative researchData collection
techniques, using a questionnaire probability sampling techniques to
technique in the sample chosen sampling the incidental to 60 respondents at
santriwati in islamic boarding schools darun najah lumajang who buy or use
cosmetics well wadah.This research result indicates that, cultural factors a
factor of social and personal factors simultaneously influence decisions on
cosmetics purchases well wadah santriwati pondok pesantren darun najah.
While in full personal factors are more dominant influence of the decision of
significant cosmetics purchases wardah on santriwati in islamic boarding
schools darun najah lumajang .