Pengaruh Kualitas Pelayanan, Kepercayaan Dan Promosi Penjualan Terhadap Repurchase Intention Pada Marketplace Shopee (Studi Kasus Pada Mahasiswa STIE Widya Gama Lumajang)

Abstract

Internet usage is now increasingly widespread in various aspects including
in the business world. This has an impact on the growth of e-commerce or
electronic commerce in Indonesia which is increasing and encourage the
trend of online shopping in comunity. This research be held to find out the
influence of service quality, trust and sales promotion to repurchase
intention on marketplace shopee on students at Widya Gama Economic
Collage Lumajang as partial and simultaneous. The sample of this research
is 40 respondents who have shopped more than two on marketplace shopee.
The method of this research is quantitative using multiple linear regression.
The result of this research is service quality has a significant impact on
repurchase intention; trust has no significant impact on repurchase
intention; sales promotion has no significant impact on repurchase
intention; while based on simultaneous the quality of services, trust and
promotion sale has an impact significantly on repurchase intention. The
result of the coefficients determination shows that 25,5 % repurchase intention variabels influenced by other subject that it was not disclosed in
the research. The limited research it is just research service quality, trust
and sales promotion as factors that effect repurchase intention, while the
other variabels that can effect repurchase intention is expected to study by
researchers next in the periode and different places.