Minat Kunjung Ulang Tirtosari View Desa Sumbersari Lumajang Ditinjau dari Citra Destinasi dan Fasilitas

Abstract

Judging from the ongoing pandemic, providing awareness of the difficulty of growing the desire of tourists to revisit a tourist attraction. Because the desire of visitors to determine tourist locations is certainly different, according to the tastes of each individual. This study aims to determine the effect of the image of the destination and facilities on the interest in revisiting Tirtosari view in Sumber Sari Lumajang village. The data needed in this study was obtained from distributing questionnaires on a scale of 1-5 with a total of 60 respondents, namely tourists who have visited Tirtosari view, Sumber Sari Lumajang village. The sampling technique used in determining the sample is a non-probability sampling technique with purposive sampling method. The data obtained were then analyzed using Multiple Linear Regression Test. The results of the multiple regression linear test show that the destination image variable has a significant effect on return visit interest. In addition, facilities also have a significant effect on interest in repeat visits. Meanwhile, simultaneously, the image of the destination and facilities has a significant effect.